鬼は外、福は内

"Oni wa soto, Fuku wa uchi!"

In Japan, the traditional end of winter falls on February 3rd, is known as Setsubun.
On Setsubun, we participate in traditional events to drive away evil spirits and bring in good fortune.
we throw beans while shouting "Fortune in and demons out."

and further, one more thing is getting popluar.
it's eating 恵方巻き(eho-maki), thick and long sushi-roll.
the important thing are;
1; eat whole sushi. don't cut !
2; face lucky direction while eating. it's NNW this year.

see more about setsu-bun here and there :)